Blog Post

Blog Post

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Format MLA

Volume of 2 pages (550 words)
Assignment type : Article

Choose a communication discipline (e.g., public relations) or industry (e.g., restaurant) that interests you and examine the external trends that will affect it in the near future. These trends may include: advances in technology, changing consumers, and hyper-connected communications. Please refer to the “5 forces of change” detailed in chapter 1 of Beyond Advertising: Creating Value Through All Customer Touchpoints

Then write a blog article (up to 500 words) describing these trends, their impact on the discipline or industry, and what they should be considering to better prepare for the future. For example, you might answer the question of, “What role will technology play in this discipline’s future?”


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